Seven Brands Dubai works with Fenty Beauty, the global cosmetics brand created by Rihanna and LVMH, to launch its products across the Middle East. For the launch of the Shake ’N Play blush collection, we created a standout influencer gifting concept designed to drive social engagement among beauty influencers across the GCC.

Inspired by the blush’s distinctive rattling sound and Fenty Beauty’s playful, disruptive personality, we create premium influencer packaging housing all five blushes, a bespoke launch booklet and an oversized acrylic box filled with cotton candy-flavoured jellybeans.

Combining creative packaging, product storytelling and social-first thinking, the boxes are distributed to influencers across the UAE and GCC, generating organic content and building momentum around the launch.