Launched in Pakistan, NEO is a premium paint brand with global ambitions. We positioned the brand as an internationally sophisticated authority in colour, developing a compelling launch campaign inspired by locations around the world and the palettes they evoke. Fast-paced, visually striking films demonstrated how NEO brings a world of colour home, supported by multi-platform executions across TV, YouTube and social, alongside a series of radio spots spotlighting individual global shades. Within two months of launch, the hero film reached 7.6 million views on YouTube, establishing NEO as a bold new presence in the market.