To mark StarHub’s 20th anniversary in 2020, Seven Brands created a campaign celebrating the people who had been part of its journey from challenger to one of Singapore’s leading telcos.

Celebrating 20 Years and You drew inspiration from the distinctive Peranakan windows of Singapore’s shophouse architecture, using the window as a frame through which customers and employees could see themselves in StarHub’s story. Rooted in Singaporean culture, the campaign celebrated not simply 20 years of StarHub, but 20 years of what StarHub had brought to people’s lives.